The situation: small-scale, and it has to be found
Seven spots leave little room for error. Coen and Margriet focus on peace, simplicity and personal attention, which appeals to travellers who want to avoid crowds. That group has to be able to find the site first.
From the start, Coen and Margriet knew that a good promotion strategy was essential. They chose to present their motorhome stopover on Campercontact. "In our early years, about 30% of our guests came through Campercontact," Coen explains. "Since we have a visibility package, that number has grown to more than half."
What the visibility package delivered
The visibility package helped them stand out by adding a video and a personal story to their profile. The verification checkmark that comes with the package also contributes to additional visibility. "Our guests mentioned that the green checkmark immediately caught their attention," says Margriet. "It gives us that little bit of extra visibility with guests who are searching for a site through Campercontact."
The share of guests arriving through the platform moved from about 30% to more than half. That shift turned Campercontact from a supporting channel into the main one.
How it works in practice
In addition to their visibility through Campercontact, Coen and Margriet distinguish themselves through their hospitality. On arrival, they take a moment to chat and guests often receive a local product, such as a bunch of onions from the neighbour or an egg from their own chickens. "It's the little things, but they really stick with our guests," says Margriet.
Clear communication also plays an important role. "Upon arrival, we explain how everything works, so there are no surprises," says Coen. "If certain things come up frequently in reviews, it helps to alert guests in advance. Then they don't get any surprises." They take suggestions from reviews seriously. "One guest suggested a light by the toilet, and we had that installed immediately. It makes everything just a little bit easier."
The booking pattern on the platform works in their favour. 75% of all bookings are made within a week of arrival and 40% fall outside the high season, so a small site stays reachable for travellers who decide late or travel off peak.
Lessons for other locations
What can you learn from Coen and Margriet? These are their most important tips:
- Make your campsite findable. Use platforms such as Campercontact to present your campsite professionally and reach a larger audience.
- Keep it personal. Small gestures, such as a chat or a local product, leave a lasting impression.
- Communicate clearly. Set clear expectations about your facilities to avoid disappointment.
- Emphasise your strengths. Whether it is peace, simplicity or a beautiful location, showcase what makes your campsite unique.
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Also useful: a booking system for your campsite or filling your low season.
