The situation: the right audience, but not reached consistently
Motorhome travellers search for overnight stops through specific apps and platforms. Before working with Campercontact, Urban Gardens struggled to reach that audience consistently. Outside peak season, pitches stayed empty that did not have to.
The insight was simple. Being present on the platforms where this audience actually searches makes the difference. Not just to be seen, but to be found at the exact moment someone is looking for a place to stay.
After researching relevant OTA platforms, Urban Gardens chose Campercontact because it is the platform actively used by motorhome travellers who are on the road or planning their next trip. Both locations were presented with photos, practical information and a clear description of what guests can expect, so travellers can quickly decide whether the location fits their route.
What it delivered
Since joining Campercontact, Urban Gardens has seen consistent growth in bookings year over year, with 84% growth in the peak month. Bookable locations also get more visibility on the platform, and that shows in the numbers. The chart below compares 2024 with 2025.
Guests regularly mention they discovered Urban Gardens via Campercontact and are pleasantly surprised by the green surroundings and calm atmosphere. They arrive having already seen photos and practical information, which makes for smoother arrivals and guests who know exactly what to expect.
How it works in practice
Being bookable does not replace the travellers who simply show up. As Jozefien Demarest explains, especially outside the peak season many travellers enjoy the freedom of arriving without a reservation, and they are always welcome. In high season this happens less often, because more guests prefer to secure their spot in advance. All in all, around one third of motorhome travellers still arrive without a reservation, a clear sign that spontaneity remains an important part of the journey.
That split matches the booking pattern on the platform. 75% of all bookings on Campercontact are made within a week of arrival, and 40% fall outside the high season. Being bookable captures the travellers who want certainty, without closing the gate on the ones who do not.
Lessons for other locations
- Proximity to a city is a selling point. Travellers search for stopovers near the cities on their route, so name that in your profile.
- Bookable means more visible. On Campercontact, bookable locations are shown more prominently, so you are easier to find as well as easier to book.
- The low season is where the gain sits. 40% of bookings fall outside the high season, exactly the nights that are hardest to fill.
- Photos and practical information do the pre-selection. Guests who know what to expect arrive calmer.
Becoming bookable does not replace your existing guests. It adds the ones you are currently missing.
Ready to reach more motorhome travellers?
Make your location bookable and be visible when travellers are looking for their next stop. No subscription, you only pay when a booking comes in.
Become bookable on Campercontact →
Also useful: a booking system for your campsite or filling your low season.
