Motorhome stopover

Urban Gardens: how becoming bookable turned visibility into consistent bookings

Motorhome travellers don't just want nature — they want nature with a city within reach. Urban stopovers are one of the fastest-growing categories on Campercontact. Travellers who can book with certainty choose the locations that offer it. Convenience and reliability drive bookings — and bookable locations get more visibility on the platform too.
84%
Bookings growth in peak month

The Location

From hidden green escapes to go-to motorhome spots

Green, calm and minutes from the city

Urban Gardens are two locations — in Gent and Ieper — where you can escape the busy city without leaving it behind. Guests stay surrounded by greenery and quiet, while restaurants, culture and local activities are just minutes away. For motorhome travellers, that combination of rest and easy access to the city is exactly what they're looking for.

The number of people travelling by motorhome keeps growing — and many of them are specifically looking for special, peaceful spots to stay. Urban locations like these are a natural fit.

What the owners say

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Be visible where motorhome travellers are actually searching. By being present on a platform that is widely used by this audience, you significantly increase the chances of being discovered. It’s not just about visibility, but about being visible at the right moment.

The challenge

Reaching the right audience, consistently.
Motorhome travellers search for overnight stops via specific apps and platforms. Before working with Campercontact, Urban Gardens struggled to reach that audience consistently — and outside peak season, pitches stayed empty that didn't have to.

The insight was simple: being present on the platforms where this audience actually searches makes all the difference. Not just to be seen, but to be found at the exact moment someone is looking for a place to stay.

Why Campercontact

The platform travellers actually use.
After researching relevant OTA platforms, Urban Gardens chose Campercontact for one reason: it's the platform actively used by motorhome travellers who are either on the road or planning their next trip. That's exactly the audience they wanted to reach.

Both locations were presented with photos, practical information and a clear description of what guests can expect — helping travellers quickly decide whether the location fits their route.

The result

More bookings, every month of the year.
Since joining Campercontact, Urban Gardens has seen consistent growth in bookings year over year. Bookable locations get more visibility on the platform — and that shows. The chart below compares 2024 with 2025.

Bookings via Campercontact, both years combined across Urban Gardens Gent and Ieper.

Guests regularly mention they discovered Urban Gardens via Campercontact — and are pleasantly surprised by the green surroundings and calm atmosphere. They arrive having already seen photos and practical information, which makes for smoother arrivals and guests who know exactly what to expect.

What this means for you

If your location is close to a city, this applies to you.
Motorhome travellers are already searching for stopovers near the cities on their route. The ones who can book with certainty will choose locations that offer that convenience. And on Campercontact, bookable locations are shown more prominently — so you're not just easier to book, you're easier to find.

Becoming bookable doesn't replace your existing guests. It adds the ones you're currently missing.

Curious what this could mean for your location?

Tom is happy to walk you through what becoming bookable on Campercontact looks like in practice — no commitment needed.

Another success story