The situation: found, but not by enough motorhomers
Finca La Familia Naranja was never invisible. Guests found them through word of mouth, social media and the site's own website — and kept coming back. But that reach had a ceiling. Weekends and holidays filled up; midweek stayed quiet in stretches.
The gap was not being known, but being found by motorhomers who did not already know the place, at the moment they were planning where to sleep. That is what decided it: Campercontact is a platform motorhomers already use while planning a trip, so being seen and being bookable land in the same moment.
"We have a beautiful spot, but having a beautiful spot is one thing — making sure motorhomers actually find it and can easily book it is something else."
The season runs the other way around
For a finca in Andalusia, the calendar is inverted. Motorhomers head north in summer and come back south for the winter half-year — and the bookings follow that rhythm closely. The quiet weeks here are the ones that are busy everywhere else.
That is the whole point for a site like this one. Across Campercontact, 40% of all bookings fall outside the high season. Those are exactly the nights that sit outside every summer-holiday channel — and exactly the nights a platform full of motorhomers planning their next stop can fill.
"Thanks to our location in Andalusia we can be interesting to motorhomers outside the traditional summer months, and Campercontact helps us reach those guests."
Booked days ahead, not months
Guests here book late. Not weeks in advance, but one to three days before arrival. That matches what Campercontact sees platform-wide: 75% of all bookings are made within a week of arrival.
It has a practical consequence. A site that closes its availability weeks ahead is invisible at exactly the moment these guests decide. Being bookable means being visible for tonight and tomorrow.
Spontaneous arrivals still happen, but they have become the exception. The site now asks guests to reserve so a spot is guaranteed on arrival — which, given how late motorhomers book, is a smaller demand than it sounds. The guarantee runs both ways: the guest knows there is room, the site knows who is coming.
What it delivered
A significant share of new motorhome guests now arrives via Campercontact, and the reviews on the profile are what give those first-time guests the confidence to book.
The gain is clearest outside summer. Bookings keep coming in the months when a southern location is hardest to sell through channels built around summer holidays — which, for this site, is most of the year.
It costs little time. Bookings come in through the Campercontact Extranet, where the team checks reservations, keeps the information and prices up to date, and contacts guests when needed. No separate system, no duplicate administration.
What other sites can take from this
- Reaching a new audience is the gain. Your own website and word of mouth keep working — a platform adds the motorhomers who have never heard of you.
- Reviews do the convincing. They turn a listing into a booking for guests who do not know you.
- Administration is lighter than expected. Bookings arrive structured, with guests already informed about facilities and prices.
"If you have a nice motorhome site, it matters that motorhomers can actually find you. Being bookable makes that step a lot easier. You reach a large group of people actively looking for a place to stay."
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Also useful: a booking system for your campsite.
