Motorhome stopover

Urban Gardens: how becoming bookable turned visibility into consistent bookings

Motorhome travellers don't just want nature — they want nature with a city within reach. Urban stopovers are one of the fastest-growing categories on Campercontact. Travellers who can book with certainty choose the locations that offer it. Convenience and reliability drive bookings — and bookable locations get more visibility on the platform too.

84%

Bookings growth in peak month

Open in Campercontact

Ce qu'en disent les propriétaires

Before we became bookable via Campercontact, we had quieter periods – outside the peak season. After becoming bookable, we noticed that occupancy rates began to rise during low season as well.

The challenge

Reaching the right audience, consistently.
Motorhome travellers search for overnight stops via specific apps and platforms. Before working with Campercontact, Urban Gardens struggled to reach that audience consistently — and outside peak season, pitches stayed empty that didn't have to.

The insight was simple: being present on the platforms where this audience actually searches makes all the difference. Not just to be seen, but to be found at the exact moment someone is looking for a place to stay.

Why Campercontact

The platform travellers actually use.
After researching relevant OTA platforms, Urban Gardens chose Campercontact for one reason: it's the platform actively used by motorhome travellers who are either on the road or planning their next trip. That's exactly the audience they wanted to reach.

Both locations were presented with photos, practical information and a clear description of what guests can expect — helping travellers quickly decide whether the location fits their route.

The result

More bookings, every month of the year.
Since joining Campercontact, Urban Gardens has seen consistent growth in bookings year over year. Bookable locations get more visibility on the platform — and that shows. The chart below compares 2024 with 2025.

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Bookings via Campercontact, both years combined across Urban Gardens Gent and Ieper.

Guests regularly mention they discovered Urban Gardens via Campercontact — and are pleasantly surprised by the green surroundings and calm atmosphere. They arrive having already seen photos and practical information, which makes for smoother arrivals and guests who know exactly what to expect.

Motorhome travellers who arrive without a reservation are still very much part of daily life, and they are always welcome. As Jozefien Demarest explains, especially outside the peak season many travellers enjoy the freedom of simply showing up. In high season, this happens less often, as more guests prefer to secure their spot in advance. All in all, around one third of motorhome travellers still arrive without a reservation — a clear sign that spontaneity remains an important part of the journey.

What this means for you

If your location is close to a city, this applies to you.
Motorhome travellers are already searching for stopovers near the cities on their route. The ones who can book with certainty will choose locations that offer that convenience. And on Campercontact, bookable locations are shown more prominently — so you're not just easier to book, you're easier to find.

Becoming bookable doesn't replace your existing guests. It adds the ones you're currently missing.

Curious what this could mean for your location?

We are happy to walk you through what becoming bookable on Campercontact looks like in practice.

Fill out this form and we will get back to you as soon as possible.

Une autre histoire de réussite

Rancho Pancho

Parfois, certaines choses connaissent un succès naturel. C'est ce qui s'est passé avec Rancho Pancho : un petit coin rural découvert par des propriétaires de camping-cars venus de toute l'Europe via Campercontact. Cela montre comment un endroit spécial bénéficiant d'une bonne visibilité peut devenir une étape prisée des voyageurs. Espérons que leur histoire inspirera d'autres lieux.