The situation: a takeover and a reputation to rebuild
In November 2024, Kim and her partner took over the campsite. At that time, it still operated under a former name and struggled with a declining reputation and low occupancy.
They deliberately chose to rebrand the campsite completely. That meant rebuilding trust, creating visibility and attracting guests who truly fit the atmosphere and vision of Camp Diekirch.
Before taking over, Kim and her partner worked for several seasons as campsite managers elsewhere in Luxembourg. From that experience, they knew that not every platform attracted the type of motorhome traveller they were looking for. After meeting Campercontact at the Recreatie Vakbeurs in 2024, there was initial scepticism. Still, they decided to give the collaboration a chance and made the location bookable via Campercontact, a platform already trusted by many motorhome travellers.
What the first season delivered
In 2025, Camp Diekirch did not run a large promotional campaign. The goal was to experience a full season, listen closely to guest feedback and identify opportunities for improvement.
Campercontact proved to be an important source of visibility. Besides direct bookings, many guests mentioned they had discovered the campsite through the platform, confirming its role in building awareness for the new name.
By offering instant booking, guests could reserve a stay through a familiar and trusted platform. That lowered the threshold to try a new campsite. In practice, many guests who initially booked for one night decided to extend their stay after arrival, pleasantly surprised by the location and atmosphere.
How it works in practice
The collaboration delivered more than additional reservations. It helped attract the right type of guests and created a more balanced flow throughout the season. That pattern is familiar across the platform: 75% of bookings are made within a week of arrival and 40% fall outside the high season, which is where a quiet campsite gains the most.
Occasionally, expectations differ and result in a less positive review. What stands out is that other guests often share their own experiences to put things into perspective, strengthening trust in the location.
From late 2026, Camp Diekirch will introduce dedicated off-season motorhome pitches, allowing the campsite to welcome motorhome travellers up to eleven months per year. These pitches are located in a separate area, protected from high water levels, close to the sanitary facilities and with access to a daily bread service.
Lessons for other locations
- A trusted platform carries a new name. Guests who do not know your site yet will book through a channel they already use.
- One season is enough to judge. No large campaign was needed to see what the channel brings.
- One night often becomes more. If the location delivers, extensions follow by themselves.
- Accessibility is content. Free public transport, bus connections and a station within walking distance are booking arguments, so state them in your profile.
"Just try the collaboration for one season," says Kim. "That's what we did. Only by experiencing it yourself can you really judge what it brings. We were sceptical at first too."
Ready to reach more motorhome travellers?
Make your location bookable and be visible when travellers are looking for their next stop. No subscription, you only pay when a booking comes in.
Become bookable on Campercontact →
Also useful: a booking system for your campsite or filling your low season.
