Reaching more motorhome travellers
Camping Virgen del Mar already welcomed online bookings through its own website and other platforms. By becoming bookable on Campercontact, the team saw an opportunity to increase their visibility and reach an even wider audience of motorhome travellers.
“The main reason for using Campercontact was the opportunity to expand the range of bookings and make ourselves visible to more potential customers.”
That additional reach is also reflected in the guests finding the campsite. While Camping Virgen del Mar traditionally welcomes many travellers from the United Kingdom and Ireland, the team has also noticed an increase in bookings from the Netherlands and Germany.
Reaching travellers at the right moment
Motorhome travel is often spontaneous. Travellers don't always know weeks in advance where they will spend their next night — and the booking behaviour at Camping Virgen del Mar clearly reflects that.
Nearly 90% of bookings through Campercontact are made within seven days of arrival, with many guests booking only shortly before their stay.
For Camping Virgen del Mar, being bookable on Campercontact means being visible at an important moment in the journey: when motorhome travellers are actively looking for their next place to stay.
More bookings, without more administration
Adding another booking channel doesn't have to mean adding more work.
Bookings through Campercontact are received automatically, helping Camping Virgen del Mar keep track of expected arrivals and reducing the amount of manual administration needed.
The team also finds the arrival process efficient. With guest information already available, check-in takes only a few minutes.
Their advice to other locations
For Camping Virgen del Mar, Campercontact combines access to a wider audience of motorhome travellers with a booking process that is fast and easy to manage.
Their recommendation to other locations is straightforward: use Campercontact to reach more potential customers while benefiting from a faster and more efficient booking process. The team hopes to continue using Campercontact in the seasons ahead.
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