The situation: visible, but not everywhere
Camping Virgen del Mar already took online bookings through its own website and other platforms. Nothing was broken. The question was a different one: how do you get in front of motorhome travellers who are not looking on those channels?
Becoming bookable on Campercontact was the answer to that question.
"The main reason for using Campercontact was the opportunity to expand the range of bookings and make ourselves visible to more potential customers."
The effect showed up in the origin of the guests. The campsite has always welcomed many travellers from the United Kingdom and Ireland. Since becoming bookable, the team also sees bookings coming in from the Netherlands and Germany, two of the largest motorhome markets in Europe.
Reaching travellers at the right moment
Motorhome travel is spontaneous. Travellers rarely know weeks ahead where they will spend the night, and the booking pattern at Camping Virgen del Mar shows it plainly.
Nearly 90% of bookings through Campercontact are made within seven days of arrival, many of them shortly before the stay. That matches what we see across the platform: 75% of all bookings happen inside that same week, and 40% fall outside the high season.
Those are exactly the nights that are hard to fill through channels people use months in advance. Being bookable means being visible at the moment someone is looking for tonight or tomorrow.
More bookings, not more administration
An extra booking channel usually means extra work. Here it did not.
Bookings arrive automatically, which keeps the overview of expected arrivals intact and cuts down manual work. Guest details are already in the system before anyone drives up, so check-in takes a few minutes.
The result: 7 to 10 extra bookings a week, without an extra inbox to watch.
What other locations can take from this
- An extra channel is not competition for your own website. It reaches the travellers your own channels do not touch.
- Last minute is the norm, not the exception. If you are not bookable, that demand passes you by in silence.
- Automatic bookings save time. Fewer calls and emails, faster check-in.
- Location is a story. Ferry port, beach, city nearby: name it in your profile, because that is what travellers filter on.
Their own advice to other sites is short: use Campercontact to reach more potential customers and keep the booking process fast. The team plans to continue in the seasons ahead.
Ready to reach more motorhome travellers?
Make your location bookable and be visible when travellers are looking for their next stop. No subscription, you only pay when a booking comes in.
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Also useful: a booking system for your campsite or filling your low season.
